We are meticulous at what we do so you can rest assured your website is in good hands. If you do need more convincing then why not get in contact
Website optimization is the process of improving important aspects of a website to rank higher on a search engine's organic results for key phrases. Deciding on these key phrases is one of the most challenging tasks when it comes to website optimization because a lot of research and analysis goes into choosing the phrases that bring the best traffic.
Keywords aren't everything, below you can see an extensive list of all the sections we will optimize on a site. Search engines take a lot of things into account when determining your position in their results for the search term specified.
Website optimization is best done on a monthly basis and after three to four months you will start to see a real change in your ranking. You may cancel your plan at any time but we must warn you that search engine optimization is not something you can do for a month or two and expect the results to stick, it takes time and dedication to achieve and sustain results.
Once you have purchased one of our plans we take an extensive look at your website and determine what is already optimized and what needs improving, we then get in contact and present you with a report on how well your site currently scores. Once we have spoken with you we get on with determining the right keywords/key phrases for each page and then optimize the right page for those phrases and words.
Whilst we are looking at your keywords we also restructure your urls to make them search engine friendly, give your pages good titles and descriptions which search engines love, we structure your h1-h6 tags correctly so your page makes more sense to the search engine robots, we give your images meaningful alt tags which is not only great for website optimization but also great for accessibility, check all of your links to make sure they are up to date. These are just some of the things we do to get your website in top shape, have a look below to see the full list and descriptions.
The whole of our process from start to finish is ethical white hat optimization, this means that it is all done by hand. We do not use any programs or software and we certainly don't do anything that may get you put into a sandbox.
These are the elements of your website that we will optimize.
Robot.text, h1-h6 tags, keyword research, link rot and white hat seo are all included as standard as part of the core features.
A robot.txt file permits or restricts access to your website by search engine robots that crawl the web and index pages.
You may not want certain parts of your website to be indexed by search engines like the images or members directory for example. Robot.text allows you to restrict this access.
We will discuss with you what kind of access you want search engines to have to your site and then create or edit your robot.txt file accordingly.
The h1-h6 elements are used to rank headings in order of importance within a section. h1 should be used as the top level heading, the others (h2-h6) should be nested within the same section and then used as subheadings.
We will look at how your h tags are currently used and then edit them to make sure that they adequately describe the section of the page they relate to.
This will not only help search engines like Google understand a page but it will also help visitors understand the content too.
Keyword research is the proccess in which the search terms that bring the best traffic are found. These search terms are the ones people will actually enter on a search engine to find a website.
We find search terms that will yield the best results and then incorporate these organically into the pages that needs to rank for these terms.
This will put a website into the perfect position for a link building campaign that will see the site rocket up the rankings for those terms.
It is important to regularly check links and keep them up to date. Websites with links that don't resolve or resolve to an error page not only look bad and can be frustrating for a user, but search engines penalize these sites because they look like they are still in development.
We crawl through the site checking each link to make sure they resolve to the right place and fix any that return errors
The next time Google or any other search engine comes to your website it will look up to date and
White hat SEO means that all techniques and procedures used, conform to the search engines guidelines, rules and policies.
If white hat SEO is not used there is a risk the website could be penalized in rankings or even banned!
We only use white hat seo, that means all results will be organic and ethical.
Depending on which package you choose we will optimize between 10 and 50 pages.
If you need more pages then this or a custom package. Why not get in contact
Each page should only be optimized for up to 3 phrases/search terms. This is to ensure that the site is not penalized by Google or any other search engine.
These key phrases are the ones your target audience will type in to a search engine to find that perticular page.
After researching the perfect keywords for a page we will organically incorporate these into the text so it flows naturally.
W3C is a body that set standards for the web. If your website validaties with the W3C you comply with their standards.
Complying with the W3C standards means the web will be fair, accountable, accessible and website will be of a high quality.
Everything we do complies to the W3C standards and the HTML and CSS will validate with their validator.
It is important for you to know what we have been up to on your website!
Depending on your plan you will recieve a report bi-weekly, monthly or quartly.
In this report we will detail how your rankings have improved, what we have and have not done.
This is a map that tells a search engine where all of your pages are located.
A XML sitemap speeds up a search engine crawling your website because it doesn't need to find all the pages it just uses the sitemap.
We will create and maintain your sitemap making sure it is always up to date.
When you look in the address bar of a browser don't you hate it when all you see is a jumble of numbers and letters?
We ensure that the URL of a website makes sense, is more relevant and can be easily read by humans and computers.
Doing so makes the URL's cleaner and more friendly to both users and search engines. It also hides the inner workings of your site which makes it more secure.
If you look a the results page of Google or any other search engine you can see both the title and description of a page.
These elements of the page allow the search engine robots to get an understanding of a page before it crawls it.
We ensure the title and description are as relevant as they can be and contain your key phrases so both users and robots get a great understanding of the page.
The alt tag is used as a description of the image when it is not displayed and the title tag is used as mouse over text to give more information about it.
This helps search engines understand what the image is about. It also help users who may be visually impaired understand the image.
We will make sure alt tags and title tags are relevant and up to date including any keyword where neccessary.
Anchors are all of the links on a page, these allow users and robots to navigate around a website.
Choosing the right text for an anchor is important because it tells the search engine or user what the page is about before it or they get there.
We will look at all of your anchor text and edit it to make sure it is relevant and gives the user a good idea where they are heading.
The content is the most important part of any website that wants to be found, on average websites are 98% copy.
Ensuring that the right message is portrayed and all of the correct keywords are incorporated into the copy is a challenge.
Our team will analyse your copy and make any changes that are needed to increase your postition on search engines.
Websites with large files are slow, smaller files can be sent from the server quicker.
Compressing website pages and files can decrease the time a user has to wait to see your website.
Gzipping and minifying a website will dramatically increase it's speed, which is just what we will do.
An example of a bad link structure could be having all of your products under www.myshop.com/item/
A good example of link structure is www.myshop.com/shop/category/item-name
We improve the structure of your website by moving around the pages so your address bar and breadcrumbs make sense.
Images make websites slow to load, this is because images are large files compared to the text files which they are in.
Compressing an image will speed up a website, compressing the image too much will make it pixalted and grainy.
Our team will compress the images on a website whilst keeping their quality intact.
.htaccess allows for management of your webserver. It allows you to turn on features and increase security for a site.
A .htaccess files allows you to block certain robots, redirect pages, prevent hotlinking of images, stop site rippers and a lot more.
We will create a .htaccess file that will improve security on your server and decrease page load times.
Every time a user visits a webpage the page is downloaded in it's entirety to their computer. This makes browsing websites slow.
Caching improves page load times by reducing the amount of information that is transmitted to the user everytime they visit a page.
Our team will make sure that everything from images, text, and code is cached to make your site super fast.
Browsers use engines to display a website, Firefox uses a different engine to Microsoft who use a different engine to Chrome and Safari.
Using a different means the pages can be displayed slightly differently. Ensuring a site is cross-browser means it works well in all common browsers
We will go through your code and test your website to make sure your users don't experience any hiccups when viewing your site.
Making a website more accessible to a user with disabilities enhances their experience of the web and also brings you more customers
Not only is it morally correct to make your website accessible but in certain countries you are required by law.
We will make sure you site can be navigated with a keyboard, that text to speech works and make sure other assistive technologies can be used.
Taking a look at what a competitor is up to is always a great idea.
If you can take what they are doing right and improve upon it then why not?
Our team will analyse your competitors websites, looking at their keywords and rankings on Google and provide you with a report.
If you need anymore help understanding what we are going to be doing or just want a chat, why not get in contact
Find out how well your web site preforms in our tests